velinailieva
Velina Ilieva
Velina Ilieva
Experience Designer

Velina Ilieva

Experience Designer

I have over 8 years of human-centered design experience. I specialize in art direction, interaction design, motion and branding. I’m passionate about all things design and I like to be involved in every phase of a project, from research to execution and all points in between. Currently, I work at Digitas in Chicago.

ilieva.velina@gmail.com
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CLIENT: CUNA MUTUAL GROUP | AGENCY: DIGITAS © 2018

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Illustration Concept Suspendisse sed gravida nibh. Pellentesque pulvinar erat vel felis sodales, sed tristique lacus rutrum.
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Editorial Concept Suspendisse sed gravida nibh. Pellentesque pulvinar erat vel felis sodales, sed tristique lacus rutrum.
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My Role: Art Direction, Design, Illustration, Prototyping
Tools Used: Sketch, Principle, After Effects
Credits: Duncan Ross, Casey Hudetz, Taylor Gersch, Noel Childs, Racine Gruberman, Maria Grillo, Erin Holiday, Anthony Acerra
CLIENT: LENOVO | AGENCY: DIGITAS © 2018

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Our Goal We want to empower middle income people to build financial security for their families.
Vivamus ullamcorper turpis Suspendisse sed gravida nibh. Pellentesque pulvinar erat vel felis sodales, sed tristique lacus rutrum.
Our Goal We want to empower middle income people to build financial security for their families.
Vivamus ullamcorper turpis Suspendisse sed gravida nibh. Pellentesque pulvinar erat vel felis sodales, sed tristique lacus rutrum.
Our Goal We want to empower middle income people to build financial security for their families.
My Role: Art Direction, Design, Prototyping
Tools Used: Sketch, Principle, After Effects
Credits: David Plant, Casey Hudetz, Taylor Gersch
CLIENT: CUNA MUTUAL GROUP | AGENCY: DIGITAS © 2018

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Our Goal We want to empower middle income people to build financial security for their families.
Vivamus ullamcorper turpis Suspendisse sed gravida nibh. Pellentesque pulvinar erat vel felis sodales, sed tristique lacus rutrum.
Business Goal The experience will move users online and will give the agents the necessary tools to service them.
Guiding Principles We aimed to create a simple, approachable and transparent experience of multiple brands in one ecosystem.
Building Trust We want someone interacting with this experience to feel confident when making financial decisions.
Building Trust We want people to feel confident when making decisions.
Vivamus ullamcorper turpis Suspendisse sed gravida nibh. Pellentesque pulvinar erat vel felis sodales, sed tristique lacus rutrum.
My Role: Art Direction, Design, Illustration, Prototyping
Tools Used: Sketch, Principle, After Effects
Credits: Racine Gruberman, Mick Champayne, Dana Erickson, Hannah Bishop, Andrea Berggren
CLIENT: DMC | AGENCY: ALLAUTONETWORK © 2014
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My Role: UI/UX Design, Branding, Prototyping
Tools Used: Photoshop
Credits: Roman Ivashnev
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CLIENT: CHICAGO TRIBUNE | AGENCY: TRIBUNE INTERACTIVE © 2015
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My Role: UI/UX Design, Branding, Prototyping
Tools Used: Photoshop, InDesign, After Effects
Credits: Chris Strimbu, Justin Greene
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CLIENT: CHICAGO TRIBUNE | AGENCY: TRIBUNE INTERACTIVE © 2015
Dynamic Layout The layout changes depending on the device's orientation. Portrait serves a scrollable article view – easy to scan when in a hurry. Landscape provides a visual view for when you have time to browse.
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My Role: UI/UX Design, Branding, Prototyping
Tools Used: Photoshop, InDesign, Axure
Credits: Chris Strimbu, Carlos Mortera, Nadine Logan, Naomi Marcussen
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CLIENT: SUNTRUST BANK | AGENCY: SOLSTICE © 2016
My Role: UI/UX Design, Branding, Prototyping
Tools Used: Photoshop, After Effects
CLIENT: RAWONE | VELINA ILIEVA © 2015
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