Velina Ilieva
Senior Experience Designer | Leo Burnett, Chicago
I specialize in human-centered design, interaction design, art direction, motion and branding.
TruStage is dedicated to helping middle-income families reach financial security. Digitas stepped in to create a digital experience and a component library which enable the content creators to deliver a personalized message to each consumer.
We know digital experiences evolve, so we thought about the future. Here is how the navigation might look in a future relase.
CUNA Mutual Group was founded in 1935 by credit union leaders who were looking for an insurance and investment partner they could trust. We designed a clean and friendly experience across the entire journey to help them empower hard working people to build financial security.
CUNA Mutual Group was founded in 1935 by credit union leaders who were looking for an insurance and investment partner they could trust. We designed a clean and friendly experience across the entire journey to help them empower hard working people to build financial security.
We designed a versatile design system to help Lenovo communicate their expertise and deliver a personalized experience focusing on the features that are important to their customer set.
We saw a need to cater an experience to the needs of the people who would trust Lenovo to provide technical expertise and thought leadership for their business.
A streamlined component-based design with bold art direction focusing on the features that are important to this customer set.
These concepts are part of a design exploration for the new TruStage website. TruStage is a CUNA Mutual Group insurance company.
The Space Invaders ad is a short interactive experience we designed to promote the partnership between Coca-Cola and Mondelez products.
Our goal was to design a bright, colorful and exciting game to attract attention in the busy places where the vending machines are located. We focused on short descriptions and easy interactions to reach a wide audience.
"This one might be our best yet." – Client
The Milka Oreo ad is a short interactive experience we designed to promote the launch the Milka Oreo chocolate bars as a product and on the Diji-Touch vending machines. If a customer interacts with the ad during the promo period, they will receive a free chocolate bar.
Our goal was to design a bright, colorful and exciting game to attract attention in the busy places where the vending machines are located. We focused on short descriptions and easy interactions to reach a wide audience.
An Oreo vault door shutters to reveal space where the Oreo cookie crumbs have become asteroids. When tapped, the asteroids travel to the Milka star where chocolate bars are made.
The Milka Oreo chocolate candy bars are out of this world.
When Judi signs in for the first time, Runner asks her a few questions. Then it prepares a training schedule based on Judi’s current fitness level, and her goal – to compete at a marathon.
Runner keep track of time, Judi’s speed and only interferes to provide advice, for example, when it detects change in speed or uneven pace. Runner then provides summary of the day and overall progress. It will adjust the schedule based on Judi’s progress.
Discover Chicago Tribune is part of the promo campaign of the launch of the redesigned news site. In 2015, Los Angeles Times, Chicago Tribune, The Balitmore Sun, Orlando Sentinel, Sun Sentinel, Daily Press and Hartford Courant launched their redesigned news sites. Together with the news sites, the team at Tribune Interactive designed and launched a Discover tour site for each of them.
Chicago Tribune News apps for iOS and Android launched in 2014, together with the apps of Los Angeles Times, The Balitmore Sun, Orlando Sentinel, Sun Sentinel, Daily Press and Hartford Courant.
With the SunTrust mobile banking app running a business just became easier.